THE ART OF BUSINESS: IN THE FOOTSTEPS OF GIANTS
Expert Credentials • Segment Ideas • Media Appearances
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"If we have 99% [market] share of Ford Company, the question to us is ‘How do we improve the customer satisfaction in order to get that additional 1% share?"

--Michael Dell, Chairman, Dell Inc.

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Expert Credentials • Segment Ideas • Media Appearances
See the Cover • Table of Contents • Read Chapter One • Reviews
Articles & Resources • Audio Samples • Other Books by Dr. Yeh • Contact • Home
 
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